At ask LULU, in addition to consulting, I also share my lifelong passion for cosmetics and product development.

From the time I was 10 years old, experimenting with fragrance oils and creating colognes, my love for Beauty has only deepened.

Over the years, I've poured my heart into managing and mentoring teams that developed and launched over 1000 successful products, from cosmetics to OTC and medical devices, for some of the world’s most recognized brands.

Every product I help create is a reflection of my dedication to the craft, and I approach each new challenge with the same excitement and care that sparked my journey decades ago.

When you work with me, you’re receiving expert advice, personalized guidance and a partner who truly cares about the success of your products.

My goal is to make your vision a reality, all while staying true to the science, artistry, and innovation that drive the beauty industry forward.